- BSBMKG414B - Undertake marketing activities
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG414B Mapping and Delivery Guide
Undertake marketing activities
Version 1.0
Issue Date: May 2024
| Qualification | - |
Unit of Competency | BSBMKG414B - Undertake marketing activities |
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| Description | This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit that covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
| Employability Skills | This unit contains employability skills. | ||
| Learning Outcomes and Application | The unit applies to people with no previous experience in marketing. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise. | ||
| Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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| Prerequisites/co-requisites | |||
| Competency Field | Business development - marketing | ||
| Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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| Elements of Competency | Performance Criteria | |||||||
| Element: Research marketing information |
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| Element: Plan marketing activities |
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| Element: Implement marketing activities |
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| Element: Review marketing activities |
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Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: research into the foundations of marketing practice and how they apply to an organisation planning and implementing marketing activities reviewing the effectiveness of the marketing plan recording the activities and processes worked with. |
Context of and specific resources for assessment | Assessment must ensure: access to a workplace or simulated work environment access to office equipment and resources examples of products or services to be marketed examples of marketing plans, policies and procedures. |
Method of assessment | The following assessment methods are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate review of work activity plans for marketing activities analysis of responses to case studies and scenarios observation of presentations oral or written questioning to assess knowledge of marketing techniques and strategies analysis of documentation outlining the outcomes of marketing activities review of marketing activity reports. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
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Required skills |
learning skills to: select and use appropriate research methods review and learn from marketing activities to contribute to the organisation's marketing operations literacy skills to: prepare general information and papers for a target audience read a variety of texts write formal and informal letters planning and organising skills to develop implementation schedules problem-solving skills to address issues that may affect plans and their implementation research skills to: research the concept of marketing identify profile of marketing segment |
Required knowledge |
basic foundations of marketing practices: concept of marketing marketing planning process marketing mix segmentation targeting and positioning key provisions of relevant legislation and industry-specific regulations that may affect aspects of marketing, such as: anti-discrimination legislation codes of practice competition legislation consumer legislation environmental issues ethical principles OHS legislation privacy legislation trade practices legislation organisational policies and procedures relating to marketing specific product knowledge related to products and services being marketed |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Need may be determined by: | analysis of sales figures and other performance data analysis of client information direction from relevant enterprise personnel development of new products and services. |
Marketing activities may include: | attendance at trade shows, conferences and other events basic advertising development and distribution of general promotional and informational materials development and distribution of samples, case studies, testimonials and other evidence of enterprise activity development of displays and signs development of media releases, articles and media background information information sessions for clients, suppliers and stakeholders online information telephone promotions. |
Outcomes may include: | projections for: potential client enquiries detailed potential client follow-up sales and service levels. |
Analysis may include: | market definition, statistics and basic research basic market segmentation target audience profiles. |
Work activity plans may include: | activity monitoring and evaluation plans detailed implementation plans covering the how, what and when of activities financial plans human resource plans plans for other required resources time plans. |
Relevant enterprise personnel may include: | coordinators owners managers section leaders supervisors team leaders. |
Resources may include: | finance human resources resource contributions from suppliers and partners. |
Relevant personnel may include: | administrators copywriters desktop publishers external consultants graphic artists and designers marketing specialists printers and sign-writers. |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Research the concept of marketing as it applies to the organisation | |||
| Identify and analyse organisation's marketing plan and relevant policies and procedures | |||
| Identify need for marketing activities from the established marketing plan | |||
| Investigate previous marketing activities for relevant information | |||
| Identify profile of the market segment | |||
| Identify positioning and market mix for each target segment | |||
| Identify outcomes expected from marketing activities | |||
| Undertake analysis of collected basic marketing information | |||
| Develop and document work activity plans for marketing activities | |||
| Obtain approval of plans from relevant enterprise personnel | |||
| Determine and access resources required for work activities | |||
| Undertake marketing activities within job role | |||
| Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions | |||
| Monitor marketing activities, and review and amend activity plan as required | |||
| Measure and record outcomes of marketing activities | |||
| Review marketing activities against expected outcomes and record identified improvements | |||
| Prepare reports of marketing activities and communicate to relevant enterprise personnel |
Forms
Assessment Cover Sheet
BSBMKG414B - Undertake marketing activities
Assessment task 1: [title]
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Result: Competent Not yet competent
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Assessment Record Sheet
BSBMKG414B - Undertake marketing activities
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Assessment task 1: [title] Result: Competent Not yet competent
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Feedback to student:
Overall assessment result: Competent Not yet competent
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